Unified Analytics for Performance Marketing - Appsumer

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• Cross-Channel Aggregation - Appsumer

  Cross-Channel Aggregation All your app data automatically in one place 100+ connectors with ad channels, MMPs, analytics tools and more with our proprietary normalization schema delivering clean and u...

• Appsumer Starter: Free automated cross-channel mobile performance insights for scaling app

  Last year we responded to market changes from Apple’s AppTrackingTransparency (ATT) by launching our SKAdNetwork (SKAN) reporting tool. A lot has happened since then—Google revealed the Android Privac...

• Mobile App Advertising Benchmark Report: Apple Search Ads (ASA) makes moves - Appsumer

  iOS versions where AppTrackingTransparency (ATT) was enabled reached mass adoption in June 2021, so it’s a good time to do a full comparative Year-over-Year (YoY) analysis of its impact on mobile app ...

• No-code Data Exploration - Appsumer

  No-code Data Exploration Get the right answers without writing a line of code Growth teams can build granular reports and interrogate data on-the-fly without writing a line of codeREQUEST DEMO Empowe...

• Key findings from our Q3 2020 mobile app advertising benchmark report - Appsumer

  We already shared that the headline story from our Q3 2020 mobile advertising benchmark report was TikTok’s nearly 5X growth in advertiser adoption year-over-year (YoY), however, there’s plenty of oth...

• SKAdNetwork (SKAN) 3.0 and iOS 15: Everything you need to know to prepare your user acquisition

  A big move just happened in mobile advertising measurement. Apple is potentially about to turn measurement for Self Attributing Networks (SANs) like Facebook, Google and Snap upside down with the rele...