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Popular pages
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Brand Identity | The Virginia Tech Brand | Virginia Tech
Brand Identity Virginia Tech's brand identity is the set of visible elements of the university's brand, such as color, design, and logo, and all the elements that identify and distinguish the brand in...
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Downloads and Templates | The Virginia Tech Brand | Virginia Tech
Stakeholder Communications Matrix and Register A supplemental document attached to an overarching project plan helps with brainstorming project stakeholders and their level of involvement and engageme...
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Brand Strategy | The Virginia Tech Brand | Virginia Tech
Audiences When we tell our story, we need to make sure we always have our audiences in mind. Each communication should be tailored to a specific audience, keeping in mind when and where we are speakin...
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Licensing and Trademarks | The Virginia Tech Brand | Virginia Tech
Licensing and Trademarks The Office of Licensing and Trademarks promotes and protects the Virginia Tech brand including the name, nicknames, logos, and other identifying marks. Girls with Virginia Tec...
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Brand Architecture | The Virginia Tech Brand | Virginia Tech
Brand Architecture Virginia Tech’s brand architecture has six levels. At the top of the architecture is the university brand, followed in order by primary brand extensions, secondary brand extensions,...
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Design | The Virginia Tech Brand | Virginia Tech
Square Dots and Patterns Square dots call out tertiary elements, such as page numbers and section types. The square dots can also be used as a design element to balance the page and create depth. They...