Brandalyzer – Consumer Behaviour, Retail, Marketing, Psychology and Se...

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• Sell-in, Sell-out and Sell-through – Brandalyzer

  For a retailer such as Amazon or Wal-Mart: Sell-in: how many units of a product is a manufacturer selling into the retailer Sell-out: how many units of a product is selling out to the customer (from t...

• About – Brandalyzer

  Hi, Welcome to Brandalyzer! My name is Sai and I have started Brandalyzer to learn, share, discuss and debate about retail, business, human behavior and the philosophy of life and self-improvement. Th...

• Porter’s five forces and value-chain analysis – Brandalyzer

  Michael Porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to bette...

• The Five Major Flows in Supply Chain – Brandalyzer

  Supply Chain is the management of flows. There are Five major flows in any supply chain : product flow, financial flow, information flow, value flow & risk flow. The product flow includes the movement...

• Brand Relationship Spectrum – Brandalyzer

  Brand Management is a classic example of markets have changed into consumer-driven markets. Today, brand managers face a lot of market fragmentation, market realities, and competition. The Brand Manag...

• Three Pillars of Demand Generation – Brandalyzer

  Demand Generation is a set of activities that communicates relevant messages to appropriate audience and get them excited and interested about a company's products and services with an intention to co...