Andy Sernovitz | Damn, I Wish I'd Thought of That!

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• Andy Sernovitz | Damn, I Wish I'd Thought of That!

  Hi Folks – You’ve probably noticed that there haven’t been any posts here for a few years. I’ve been focused on my current business and haven’t been working on word of mouth marketing. Still here: All...

• Dammit... | Andy Sernovitz | Damn, I Wish I'd Thought of That!

  From Andy Sernovitz's Damn, I Wish I'd Thought of That!: A reminder of why you should stay true to your brand, even when it means losing a customer now and then.

• Word of Mouth Ethics and Social Media Ethics 101 | Andy Sernovitz | Damn, I Wish I'd Thought of That

  From Andy Sernovitz's Damn, I Wish I'd Thought of That!: A summary of word of mouth and social media marketing ethics issues.

• The best word of mouth marketing education — for free | Andy Sernovitz | Damn, I Wish I'd Thought of

  I Help People Help Each Other My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org. I teach word of mo...

• Don't embarrass your customer | Andy Sernovitz | Damn, I Wish I'd Thought of That!

  From Andy Sernovitz's Damn, I Wish I'd Thought of That!: Customers ordering gifts are double-sell opportunities. Don't blow it by embarrassing them.

• Making it easy to get compliments | Andy Sernovitz | Damn, I Wish I'd Thought of That!

  Here’s a tough question:  How could a customer say something nice about your team? We all know how to complain.  We know how to beat up a company until the apologize, fix the problem, and give us free...