Glasgow 2014 Brand

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• Glasgow 2014 Brand

    The Glasgow 2014 Commonwealth Games was the largest sporting and cultural event ever hosted in Scotland. Glasgow based design agency, Tangent Graphic, was the lead design agency for over 4 years, de...

• Pictograms — Glasgow 2014 Brand

  Pictograms Pictograms are an integral part of a Games identity, enabling the immediate recognition of all sports by athletes, officials and spectators, regardless of language. Like the Glasgow 2014 lo...

• About — Glasgow 2014 Brand

  About The 2014 Commonwealth Games (officially the XX Commonwealth Games) were held in Glasgow, Scotland, from 23 July to 3 August 2014. It was the largest multi-sport event ever held in Scotland with ...

• Brand Guidelines — Glasgow 2014 Brand

  Brand Guidelines Over a four year period, Tangent created over 20 sets of brand guidelines to help protect the brand and ensure a consistent and coherent application across a variety of media. A mix o...

• Official Typeface — Glasgow 2014 Brand

  Official Typeface Tangent worked with typeface designer Leo Philp to create a bespoke headline typeface for the Games. The tri-line style reflects the structure, geometry and concentric nature of the ...

• Visual Style — Glasgow 2014 Brand

  Visual Style Inspired by the simplicity and elegant geometry of the Games logo, Tangent created a design system which influenced how every aspect of the brand would look and feel. The visual style was...