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• Latest stories published on Hook, Line and Clincher - Marketing blog from India

  Read the latest stories published by Hook, Line and Clincher - Marketing blog from India. A marketing blog, documenting, discussing and commenting on work by the marketing fraternity in India. Read ab...

• The 8th P of Marketing is here — Partnerships | by Prateek Malpani | Hook, Line and Clincher

  The relevance of the 4P model is debatable in the context of this day and age even though marketing planning is driven by it, in theory and principle at least. Back in the sixties, the 4 Ps of…

• Hook, Line & Clincher method of Internet Marketing | by Prateek Malpani | Hook, Line and Clincher

  The problem with practicing Internet marketing is the ever evolving nature of it. There is noting engraved in stone, no set methods as such and few check lists to tick off. You just need to keep…

• Explained : Hero, Hub & Hygiene content strategy with examples | by Prateek Malpani | Hook, Line and

  With the multitude of options available for a marketer today to reach the target audience, brands are increasingly realizing the importance of doing the same more consistently. The “out of sight, out…

• Best of HLC – Hook, Line and Clincher - Marketing blog from India

  Includes some of the best articles on marketing from Hook, Line & Clincher. A marketing blog, documenting, discussing and commenting on work by the marketing fraternity in India. Read about marketing ...

• About Hook, Line and Clincher - Marketing blog from India

  Read more about Hook, Line and Clincher - Marketing blog from India. A marketing blog, documenting, discussing and commenting on work by the marketing fraternity in India. Read about marketing case st...