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Popular pages
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Guidebook new - inspired by women
The ”Guidebook to a Female Interaction strategy” provides research based insights in female and male tech preferences. It summarises the findings of a 3 years research project involving renowed brands...
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Business Case Archives - inspired by women
Dec 05 Renowned for high-end craftsmanship and its collaboration with Ferrari, Vertu is a luxury mobile phone brand based in England. But Hutch Hutchison, who heads up Vertu’s...
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Business cases & Inspiration - inspired by women
December 5, 2016 Being responsive to the different preferences of women and men can be a powerful driver of innovation. This insight is gaining traction with big tech companies, such as Microsoft...
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inspired by women - guided tour
Let’s create products and services that win the hearts and minds of future consumers – inspired by women
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A special business mission for Microsoft - inspired by women
Creating better user experiences for all users is the utmost outcome of including a female focus in your innovation processes. Microsoft applies this new strategy, eyeing a $18 trillion business poten...
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Tech user navigator - inspired by women
Tech User Navigator Profiles - Five Tech-user profiles with data on gender can help you tailor your new technology to specific market segments.