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About | joycediscovers
With a background in communication, marketing and advertising I have always been interested in consumer behavior. Finding out how we, as consumers, think and act and what influences us in this behavio...
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Research | joycediscovers
‘The Co-creative Consumer: Exploring the changing consumer/producer relations and consumer roles in modern product innovation practices' To see all 'co-creation' research projects I conducted during m...
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Interviews | joycediscovers
Exploring practitioner views on co-creation In addition to the literature study on co-creation (read here), I have conducted 8 interviews with people that are dealing with co-creation in their profess...
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Inspiration | joycediscovers
Co-creation communities: Just want to start co-creating yourself? Visit this website to get a list of platforms where you can get started! Want to know more about co-creation in the Netherlands, visit...
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It’s all about being real | joycediscovers
Authenticity Authenticity is one of the key words in today’s branding and marketing, as I discovered these last years. Wanting to know more about this concept, I downloaded some more articles, purchas...
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Negative side-effects of co-creation | joycediscovers
Finally I found an academic paper discussing the negative side-effects of co-creation (Gassmann et al.,Int. J. Technology Management, Vol. 50, No. 1, 2010). However, after reading it I was not really ...