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KnowThis: Marketing Tutorials, Books, and Case Studies - KnowThis.com
Since 1998 offering FREE detailed tutorials and other resources for professionals, academics and students in marketing, advertising, sales, research & more.
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About - KnowThis.com
Information about KnowThis.com
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What is Marketing? - KnowThis.com
Coverage includes an introduction to marketing and discussion of why it is an important business areas.
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What is Public Relations? - KnowThis.com
In this part of our discussion of public relations we define what public relations is and why PR is important in marketing.
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Chapter 1: What is Marketing? - KnowThis.com
Information on Chapter 1 of KnowThis: Marketing Basics, 2nd Edition book.
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Chapter 3: Managing Customers - KnowThis.com
Information on Chapter 3 of KnowThis: Marketing Basics, 2nd Edition book.