Marketing Interactions

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• Marketing Interactions

  Ardath Albee is a B2B marketing strategist who works with companies with complex sales to help them create multi-channel, contagious content marketing strategies that turn prospects into buyers.

• Using Editorial Calendars in B2B Content Marketing - Marketing Interactions

  This post is due to a Twitter exchange that ended a bit badly because I misunderstood the person's intentions. He was using Twitter to fire rapid questions at me after I completed my session at the Le...

• The Power of Positioning in B2B Content Strategy - Marketing Interactions

  Brand positioning is becoming critical as more B2B marketers turn to content marketing across a range of channels to cultivate standoffish, self-service buyers. Your corporate positioning should be us...

• Solicit Sales Feedback Marketers Can Use - Marketing Interactions

  Effective B2B eMarketing strategies must be built on knowledge—not gut instinct. The foundational knowledge that should drive all strategies must start with your prospects, buyers and customers. One o...

• Marketing Interactions

  B2B marketing strategist Ardath Albee works with clients to create eMarketing Strategies that use multi-channel contagious content marketing platforms to turn prospects into buyers.

• The Power of the B2B Buyer's Perspective - Marketing Interactions

  I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. Here are a few reasons why: Prospects ...