Martijn Scheijbeler - Growth, Marketing, Product, Web Analytics & SEO ...

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• About Me - Martijn Scheijbeler

  I am passionate about building the most loved brands at scale through building the best marketing & growth organizations. My current role at RVshare is focused on growing the marketing organization of...

• Extending our Marketing Data Lake & Warehouse - Martijn Scheijbeler

  Marketing Analytics has evolved; it is no longer just ‘web analytics.’ When more marketing budget is spent, you need additional insights that Google Analytics or similar tools can’t offer. That doesn’...

• Tools - Martijn Scheijbeler

  Over the past years, I’ve built a few tools that I’d like to highlight here. I heavily believe in innovation in the marketing industry and am also a huge fan of open-sourcing code. That’s why most of ...

• Martijn Scheijbeler - Growth, Marketing, Product, Web Analytics & SEO Blog

  I'm Martijn Scheijbeler, I lead Marketing & Growth teams and help them with their strategies that involve Analytics, Growth, Marketing, SEO, Tag Management. Right now I'm doing that at RVshare as VP M...

• Calculating TAM (Total Addressable Market) for SEO - Martijn Scheijbeler

  A couple of months ago, I was one of the participants in the SEO MBA program by Tom Critchlow. It was a 5-week long workshop series going through all kinds of subjects that matter in dealing with the ...

• Building a Templated Approach to SEO - Martijn Scheijbeler

  SEO, in my opinion, is in many ways about scale. You want to rank for as many relevant keywords as possible as content is the leading factor in achieving that scale. Because let’s face it, who can ran...