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Журнал "Маркетинг в России и за рубежом"
Полное или частичное воспроизведение или размножение каким-либо способом материалов допускается только с письменного разрешения Издательства «Финпресс».
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Journal of Marketing in Russia and Abroad
Golubkov E.P., Honored Science Worker of Russia, doctor of economics, professor, chief of chair «Entrepreneurship & Management», the Russian Presidential Academy of National Economy and Public Admi...
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Journal of Marketing in Russia and Abroad
promoting the city’s brand Zhidrov A.E., Post-graduate student, Faculty of Economics, Lomonosov Moscow State University, e-mail: aleksandrzhidrov@gmail.com The article considers a possible mechanis...
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Journal of Marketing in Russia and Abroad
Tokarev B.E., SPIN-code: 3331-1295; Author ID: 636624; Scopus ID: 57220963086; ORCID: 0000-0001-6057-8451 The proposed research results of the theory of market niches are based on the current st...
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Journal of Marketing in Russia and Abroad
Strizhakova E.N., Bryansk State Technical University, Bryansk, e-mail: kathystr@inbox.ru SPIN-code: 6550-7510; Author ID: 556491; ORCID: 0000-0001-8749-0505 Strizhakov D.V., Bryansk State Tec...
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Journal of Marketing in Russia and Abroad
e-mail: oknoo_v_evropuu@mail.ru The article discusses the features of promoting hand-made brands in Russia and abroad. The main components are listed and the main stages of promoting a hand-made bra...