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Popular pages
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Principles – Mediactive
These principles are at the heart of this project. Unlike the tactics and techniques and technologies involved in media use, which change all the time, the principles are a bedrock. *** For Media &…
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Mediactive Book – Mediactive
Welcome to Mediactive 1.0 — the book version, at any rate. We’ve posted the entire book (here’s the table of contents and a bunch of wonderful blurbs), and we’ve opened the …
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About – Mediactive
Mediactive This site (and book) aims to help folks navigate the media flow that we’re all facing in this new age. My goal is to help people become active and informed users of media, a…
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Table of Contents | Mediactive
Foreword Introduction Chapter 1: Darwin’s Media Chapter 2: Becoming an Active User: Principles Chapter 3: Tools and Techniques for the Mediactive Consumer Chapter 4: Journalism’s Evolving Ec…
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Introduction | Mediactive
It was one of those stories that grabs attention. The claim: A former U.S. Agriculture Department employee, an African-American named Shirley Sherrod, had misused her government position in racist …
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Foreword – Mediactive
By Clay Shirky As print and broadcast give way to the Digital Age, the media are in upheaval. The changes have sparked fascination, confusion and peril—especially when it comes to news, which is so…