P.S.P. FRENCH

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• P.S.P. French

  P.S.P. FRENCH Sometimes being a copywriter means taking a swing and missing. Two weeks ago I wrote a sample for someone. It took two long afternoons. To my disappointment, it didn't get me the work I ...

• About - P.S.P. FRENCH

  Hi, I’m Paul. Five years writing for consumer magazines in London. Another five for technology startups in Berlin. These days, I’m a direct-response copywriter. On this site, the posts are about the l...

• What Are the Best Soccer Formations? | P.S.P. FRENCH

  What are the best soccer formations? Patience, young Padawan, for you have much to learn. And if there were one single best soccer formation, the world would surely stop turning. We wouldn’t see so ma...

• How to Write Better Copy | P.S.P. FRENCH

  I have written for magazines, tech startups, and 19 private clients, but never once have I meditated on how I write. But people kept asking me, so . . .

• Prospecting | P.S.P. FRENCH

  Sometimes being a copywriter means taking a swing and missing. Two weeks ago I wrote a sample for someone. It took two long afternoons. To my disappointment, it didn't get me the work I wanted.​ Perha...

• Recommendations | P.S.P. FRENCH

  I’m not going to pretend I’m a copywriter who also strongly rejects consumerism and rarely buys stuff. Most of my money goes on travel and first editions, but there are a handful of things I own that ...