SingleView

Popular pages

• Looking for digital revenue growth? You might find it hidden here. — SingleView

  With the huge amount of change around us, investing serious time into your Analytics platform might seem like the last of your priorities..but we reckon that a few simple hacks can help you to unl...

• Case Studies — SingleView

    "With their well-planned yet flexible approach, SingleView uncovered several insights that highlighted our complex marketing strategy from a different perspective. While attribution is often hard to...

• Attribution Part 3: From obstacle into opportunity — SingleView

  How do you integrate attribution thinking across your organisation? Check out the final article in our three part series to find out more about the People, Process and Platforms challenges that yo...

• Lifetime Value Part 1: Finding your most valuable customers with LTV modelling — SingleView

  Which of your customers drive the greatest value over the long term? And more importantly, what steps can you take to transform more of your customers into high value customers? Click through to o...

• Knowledge Base — SingleView

  9/12/21 We all know how important attribution is for data-driven marketing, yet why is it so hard to take action on those attribution insights? After hearing about attribution from every corner of the...

• Lifetime Value Part 2: How lifetime value is like a relationship: you live, you learn, you grow

  What actions should I take with my highest value customers, and those customers that are at risk of churning? In the second post in our series we discuss the different ways we can use Recency-Freq...