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The First Word
We’re here to banish the blah, bull and bunkum from business writing. We give organisations the hands-on help they need to ditch corporate-speak and write with real personality.
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The First Word
The First Word is run by Neil Martin and Stacey Williams.
We work with a team of expert writers, trainers and coaches who specialise in everything from brand tone of voice and digital, to customer s...
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The First Word
30 – 20
Heavy going
20 – 0
Very difficult
The chemical name for Titin (no, we hadn’t heard of it either). It’s got 189,819 characters!
What yo...
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The First Word
we'll help
The benefits we’ll bring to your business go well beyond words. We’ll help to shape your culture, change the way your teams behave and boost your bottom line.
Great customer experiences
Whe...
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The First Word
THE WORLD WITH IHG
The problem
When you’re communicating with hundreds of colleagues around the world, every message has a huge impact. Get it right and you help teams work efficiently and feel part o...
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The First Word
The problem
GWR’s brand is all about pride, passion and personality. But like many rail companies, their writing was formal, impersonal and full of ‘rail speak’ – more schedules and rolling stock than...