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welcome to optimism
Life at wieden + kennedy london - a creative communications agency.
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welcome to optimism: "new advertising improving Tesco brand perceptions" says Marketing Week
Marketing Week has just released a brand audit of Tesco, which demonstrates that perception of the brand is improving, following a gradual decline in recent years and the impact of the horsemeat scand...
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welcome to optimism: The Guardian
Embracing failure since 1998. A weblog about life at Wieden+Kennedy London.
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welcome to optimism: Books
These days, we spend more and more time negotiating terms of business with the Procurement departments of clients and potential clients. These negotiations are more protracted and more contentious tha...
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welcome to optimism: New Civic Type R Film Brings to Life Honda's 'Other Side'
Honda is renowned for its reputation of engineering excellence, technology and reliability. But with our new campaign, launching today on YouTube, we want to bring to life Honda's other side, the side...
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