World of DTC Marketing World of DTC Marketing

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• World of DTC Marketing World of DTC Marketing

  Direct to consumer marketing of pharmaceutical products and medical devices in an age of empowered patients

• How to choose the right digital agency for pharma DTC

  One of the most important factors in your digital initiatives' success, or failure, is the agency you choose.

• 10 things DTC marketers should focus on in 2021 -

  KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how

• The four biggest challenges facing DTC marketers -

  DTC marketing has evolved. Those DTC managers who use the exact roadmap will waste a lot of money

• Pharma: The time is now for digital marketing - World of DTC Marketing

  Digital marketing is a mindset and there are huge opportunities for pharma to reach patients and physicians

• Where should DTC marketers budget and how do they measure?

  Budgeting by bucket in often a hard decision for DTC managers but they need to be armed with deep audience insights.